The Moonlight Philosophy
"So much of the real labor behind successful businesses goes unseen by outsiders. The hard work often takes place in private, in the dark, in the moonlight so to speak. The unseen private labors that make a small business successful usually happen after hours when no one but the owner is around. These private moments seldom come to light in public discussions of small business growth and success. Thus the real causes of small business success remain hidden behind this wall of privacy and and darkness.
This is why the newbie might view a successful small business as 'an overnight success.'
A business savvy observer once said that, 'It takes about 20 years to become an overnight success.' While I would agree that it takes about 20 years of experience, I would quickly add that experience doesn't have to be yours, if you are willing to learn from others. I do believe there are some ways to shortcut or 'game' the system. Over the last 40 years, I have learned that having 'game' in small business means knowing the secrets to effective marketing. Those secrets are found in the stories we tell others about the products and services we are selling, and how we tell those stories. For more than 40 years I have been helping small business owners tell their stories in the marketplace. This experience has taught me over and over again that, if you aren't happy with your business's growth, maybe it's time to look at the stories you've been telling." - Dave Langley
Dave "Moonlight" Langley
For more than forty years, Dave "Moonlight" Langley has been a trusted small business consultant. Dave and the companies he has founded and owned have been providing advertising, business storytelling, graphic design, marketing, motivational messages, printing, public speaking, publishing and recorded voice work since 1983! His warm, smooth southern accent, down to earth marketing and storytelling philosophy were born in Kentucky. Dave attributes our successes and those of the small businesses we have served to old fashioned, "hard work," "horse sense," sound advertising and smooth selling thru storytelling.
Jacob "Handguns" Langley
Jacob Daniel Langley, is more than just the boss's son, he is a trained Digital Arts Professional with over 12 years of experience designing logos, art, t-shirts, merchandise, marketing materials, and branding for countless bands and businesses. To say that he is part of the alternative music community would be an understatement. He is best known as the founding member, songwriter, lead guitar and driving force behind the Pop Punk Band "Handguns." He has also been involved in a number of other band startups like "Post Season," "Francis," "Common Thief," and "Kid Quit." In addition to the music scene Jacob and his lady Alyssa own a small farm and FRESH FRIED CHICKEN Restaurant ( Grandma Stamm's) in Carlisle, PA
Association of Accredited
Small Business Consultants
We are members of the only Association of Business Consultants dedicated to serving the needs of Small Business.